——我本身就是那种从小就喜欢玩游戏的人
－－ I have been a fan of games since childhood．
——后来把游戏变成了自己的事业
－－ After I grew up， I made games my business．
——别人都说我是玩积木的CEO
－－ They call me the CEO who plays building blocks．
——现在平台已经覆盖全球上亿的积木爱好者
－－ Now our platform covers hundreds of millions of building block enthusiasts around the world．
——现在是国内唯一一家
－－ We are the only one of our kind in China．
——欢迎来到酷玩潮，这里就是我们的积木世界。
－－ Welcome toKuwanchao． This is our world of building blocks．）
在堤口路的一座写字楼里，藏着一个积木的世界。在这里，玩积木的CEO——于甲男带着一群年轻人，用一本杂志连接起了上亿个积木爱好者。
In an office building on Dikou Road， there hides a world of building blocks． Here， Yu Jia＇nan， known as the CEO who plays building blocks， along with his team of youngsters， is running a magazine that reaches hundreds of millions of building block enthusiasts．
——这边是我们的小伙伴们，他们正在进行下一期杂志的设计和排版工作。
－－ Here are our teammates， busy designing and typesetting the next issue of our magazine．
——我们酷玩潮杂志是一本月刊，创立于2021年的7月份，里面会介绍全球的精彩的积木展会，乐高的历史和玩法，以及最新的产品的介绍，目前已经成为全球积木爱好者不可或缺的收藏刊物。
－－Kuwanchaois a monthly magazine founded in July 2021． It introduces wonderful building block exhibitions around the world， the history and gameplay of LEGO and the latest products． It has now become an indispensable collection publication for building block enthusiasts globally．
众所周知，乐高作为世界知名的玩具品牌，一直占据着全球积木市场的主导地位，在国内也不例外。在积木市场规模猛涨期，于甲男凭借自己对潮玩的敏锐性，嗅到了新商机。
It is well known that LEGO， as a world－renowned toy brand， has always occupied a dominant position in the global building block market， including in China． During a period of rapid expansion of the building block market， Yu Jia＇nan， with his keen sense of trendy toys， identified new business opportunities．
——因为之前基本上全是海外的资料为主，但是我觉得国内爱好者应该去读到这么多精彩的内容，所以我们就把它们做成很好的内容分享给国内爱好者。最初我们并不是一门杂志，我们是从公众号起家的。
－－ Yu Jia＇nan： In the past， information on building blocks were mainly from overseas， but I believed that domestic enthusiasts should have access to them， so we turned them into excellent content to share with domestic enthusiasts． We started from a WeChat Official Account， before staring the magazine．
伴随着公众号越做越好、不断发展，也随着《酷玩潮》杂志的推出，乐高官方看到后，马上联系了于甲男，清晰地表达了想要进一步合作的意愿。
The growing success and development of Yu＇s WeChat Official Account and the launch of theKuwanchaomagazine attracted the attention of LEGO officials， who immediately contacted Yu and elucidated their intention of further cooperation．
——我们现在刊物已经成为乐高中国很多时候培训的教材，因为全球可以说，只有我们系统地去整理这些内容。让大家首先知道，然后呢我们也想挖掘更多的爱好者，有志投入这个行业的人才去参与到这个行业的发展当中。
－－ Now our publication has become frequently used training materials for LEGO China， since it is secure to say that ours is the only one all over the world to systematically sort out these contents． First， we inform the public； and then we also want to find more enthusiasts and talents of this industry to join in its development．
积木并不是只有乐高一种，于甲男和他的“酷玩潮”也肩负着让国产积木走出国门、走向世界的重任。
LEGO is not the only kind of building blocks， and Yu Jia＇nan and hisKuwanchaoalso shoulder the important task of making domestic building blocks go global．
——我们最近做的齐风鲁韵的MOC比赛，也是很多在外地的山东的积木爱好者，他们为山东创造了很多很好的积木作品。我们为济南做了很多文创产品，像最近很火的网红的超然楼，还有一些新的景点，我们也正在不停的打造新的积木文创产品，相信不久之后就会和大家见面。
－－ Recently we organized the＂Shandong Style （Qifengluyun）＂ MOC competition， and many building block enthusiasts from Shandong who are currently residing elsewhere have created many excellent works for Shandong． Besides， we have developed numerous cultural and creative products for Jinan， such as those feature the internet－famous Chaoran Tower as well as some new attractions． We have also been creating new cultural and creative products of building blocks which are expected to be unveiled before long．
谈及积木行业未来的发展，作为国内积木潮玩领域的领军人物的于甲男信心满满，他期待着“酷玩潮”能带领更多的本土品牌改变乐高一家独大的格局，更期待中国积木市场迎来百花齐放的时代。（来源：济南市天桥区融媒体中心）
As a leading figure in the field of building blocks and trendy toys in China， Yu is full of confidence in the prospect of the industry． He expects theKuwanchaomagazine to lead more domestic brands to challenge the dominance of LEGO， and looks forward to an era of booming diversity in the building block market in China． （Source： Jinan Tianqiao Convergence Media Center）
