4月22日，来自韩国首尔的媒体采访团走进山东宏济堂制药集团股份有限公司，品味阿胶文化，见证百年老字号品牌的创新活力。来自韩国首尔市的《国际新闻传媒交流协会》、《京仁每日新闻》、《全国每日新闻》、《道民日报》、《京道新闻》、《NBN TV》等多家外媒记者走进历城，领略泉城魅力、感受历城高质量发展。
On April 22, the media delegation from Seoul, South Korea, visited Shandong Hongjitang Pharmaceutical Group Co., Ltd., experiencing the Ejiao (donkey hide gelatin) culture and witnessing the innovation vitality of this century-old brand. Reporters from many South Korean media outlets, such as the International News Media Exchange Association, Gyeongin Daily News, National Daily News, Do-min Daily News, Gyeonggi-do News and NBN TV from Seoul visited the Licheng District to appreciate the charm of the Spring City and feel the high-quality development of Licheng District.
在力诺集团展厅，外媒采访团详细了解了力诺集团在大健康、新能源和新材料等核心产业的发展规划。作为中国制造业500强企业和山东省民营100强企业，力诺集团自成立以来，一直秉承“产业报国，追求卓越”的发展理念，专注于实体产业，以宏济堂制药、科源制药、力诺制药组成大健康产业。
In the Linuo Exhibition Hall, the delegation learned in detail about the Linuo Group's development plan in core industries such as comprehensive health, new energy, and new materials. As one of the Top 500 manufacturing enterprises in China and one of the Top 100 private enterprises in Shandong Province, since its establishment, Linuo Group has always adhered to the development philosophy of"serving the country through developing the industry while pursuing excellence," focusing on the real economy and forming a comprehensive health industry layout consisting of the Hongjitang Pharmaceutical, Keyuan Pharmaceutical, and Linuo Pharmaceutical.
随后，在宏济堂博物馆，采访团一行认真听取了讲解员关于宏济堂历史的讲述，参观了宏济堂博物馆内品类丰富的产品，在品尝了宏济堂阿胶后，来自韩国首尔的媒体记者们纷纷表示作为中国古法智慧的结晶，阿胶既好吃又拥有丰富的营养功效。“身为中医药产业的亲历者、传承者、推进者，宏济堂肩负着把中医药产业做优做强做大的历史使命。”宏济堂副总裁茹立显介绍，近年来，宏济堂立足中医药领域，坚持守正创新，将大数据、区块链、物联网等新一代信息技术与传统中药工艺深度融合，打造了集智慧生产、研发创新、市场营销、网络电商、品牌赋能、文化康养等相融合的“智慧国药”综合体，以数字赋能擎领行业创新。
Afterwards, at the Hongjitang Museum, the commentator elaborated on Hongjitang's history to the delegation and show them around the museum's extensive collection of products. After having a taste, the reporters appreciated that Hongjitang Ejiao is the gem of wisdom of ancient China, which is not only delicious but nutritive."As a witness, inheritor, and promoter of the TCM industry, Hongjitang shoulders the historical mission of optimizing, strengthening, and promoting the TCM industry," said Ru Lixian, vice chairman of the Shandong Hongjitang Pharmaceutical Group Co., Ltd. He introduced that in recent years, Hongjitang, based on the field of TCM and the principle of"upholding the tradition while pursuing innovation", has integrated big data, blockchain, IoT, and other new-generation information technologies with TCM technology in depth, and created a"Smart TCM" complex that involving intelligent production, R&D innovation, marketing, e-commerce, brand empowerment, and cultural health care, leading industry innovation with digital empowerment.
在博物馆中，珍藏着1915年巴拿马金质奖章和社会各界名流珍藏的不同时期的黑黄金宏济堂阿胶等，吸引着到访媒体的目光。“除了感到新奇外，黑黄金宏济堂阿胶的历史和保存方式令人赞叹不已。”来自韩国《京道新闻》的记者金成倍对于宏济堂阿胶历史称赞有加。
In the museum, the Gold Medal of the 1915 Panama-Pacific International Exposition and the Hongjitang Ejiao (admired as black gold) collected by the distinguished of all circles in different periods are preserved, attracting the attention of the reporters."Even more surprising was the history and preservation methods of Hongjitang Ejiao," Kim Sung-bae, a reporter from Gyeonggi-do News, praised the history of Hongjitang Ejiao.
近年来，宏济堂积极顺应发展新格局，在做强国内市场的同时，不断加大海外市场开发力度。“宏济堂”商标已在数十个国家和地区成功注册并受到保护，宏济堂阿胶、安宫牛黄丸等明星产品已逐渐成为东南亚等市场的一线品牌；作为宏济堂制药的重点产品，蒙脱石也已出口多个国家和地区，不断扩大中医药的影响力。
In recent years, Hongjitang has been adapting to the new development pattern. While consolidating the domestic market, it has continuously increased its efforts in overseas market expansion. The"Hongjitang" trademark has been registered and protected in dozens of countries and regions, and premium products including Hongjitang Ejiao and Angong Niuhuang Wan (sedative cow bezoar pill) have gradually become first-line brands in markets such as the Southeast Asia. As a key product of Hongjitang Pharmaceutical, the montmorillonite has also been exported to many countries and areas, continuously expanding the influence of TCM.
“今天我与媒体同行们一同参观了拥有百年以上历史的宏济堂制药公司，看到这些品质卓越的产品后真的是非常感叹。我认为这里技术人员的工匠精神和技术代表着中国制药企业的未来，期待宏济堂制药有更好的发展。”国际新闻传媒交流协会会长金万洙说。（来源：历城融媒）
"Today, I visited Hongjitang, a century-old pharmaceutical group, with my fellow media colleagues, and I am really amazed after seeing these excellent products. I believe that the craftsmanship spirit and technologies of the technicians here represent the future of Chinese pharmaceutical companies. I look forward to the better development of Hongjitang Pharmaceutical," said Kim Man-soo, president of the International News Media Exchange Association. (Source: Licheng District Convergence Media).
