Recently, the Ministry of Culture and Tourism released the 2021 Excellent Cases of Domestic Tourism Promotion. Among the 28 cases announced, Qihe County’s“Shandong Qihe three-dimensional marketing case of Tourism brand‘Promoting Yellow River Waterland’” was successfully selected as excellent tourism promotion case.

In recent years, Qihe has focused on national strategy of Yellow River Basin ecological protection and high-quality development, adhered to the protection, inheriting and promotion of the Yellow River culture, taken full advantage of the superior geographical position along the Yellow River, focused on the Yellow River-themed cultural tourism resources, adhered to the government-enterprise cooperation, regional alliance and marketing and promotion mechanism of"linkage between top and bottom” to combine city image promotion with tourism product promotion, combine online and offline. Taking media marketing, event marketing, alliance marketing and universal marketing as the entry point, Qihe has built up a government, enterprise, residents and visitors’"four-in-one" comprehensive three-dimensional marketing system for all people.（Source: Publicity Department of Qihe County Party Committee）