Known as the“hometown of calligraphy and painting”,“hometown of playlet” and“hometown of ornamental stone in China”, Linqu County has won a host of titles and awards, such as China Cultural Model County, China Socially and Culturally Meritorious County, Meritorious County in Building a Strong Province through Cultural Development, Hometown of Folk Art in China, Hometown of Calligraphy in China, among others. It is also one of the largest rare stone distribution centers.

In recent years, Linqu County has leveraged its long history, folk art and natural and cultural advantages to forge cultural brands as the“chip” for the cultural industry. The interaction between the brands and the industry has led to the synchronous development of culture and economy, making a good start for rural revitalization and setting the best example for high-quality development.

With its firm belief that“development is the best protection”, Linqu actively guides inheritors of intangible cultural heritage to grasp opportunities in rural e-commerce development. The county unlocks the secret to wealth through“handmade + cultural creativity” by supporting“livestreaming”. In particular, Linqu has created the brand“Hand-painted Love Message” for its hand-painted paintings. Over 100 varieties of products have been developed under the brand, including quick cups, cushions and round fans. This is an innovative conversion of intangible cultural heritage and cultural creativity of handicrafts.

The burgeoning cultural industry has become one of the three pillar industries of Linqu County, generating a revenue of more than RMB4 billion a year.